Top 5 Myths About Mobile

Hint: There’s No App for That

Presented by Mark Emery, Strategist Mobile Marketing at Definition 6

11:30 a.m. to 1 p.m.

Box lunch provided

Mobile is growing up. What was once the domain of carriers, highly-specialized developers and infrastructure experts is now a playground for marketers, creatives and more traditional web developers. The consumer demand for mobile services, at an all-time high, is a mandate for organizations to deploy mobile services if they want to stay relevant in this brave, new world.

The fog around mobile technology has begun to lift, but there are still plenty of pitfalls to avoid in developing a comprehensive mobile strategy. Join us as we explore the top 5 myths around mobile and set a framework for building an enterprise mobile strategy.

About our speaker:

Mark Emery – Strategist, Mobile Marketing

In his role as Mobile Subject Matter Expert, Mark is responsible for creating mobile strategies for Definition 6 clients and shaping the agency’s burgeoning mobile practice. He assists clients in deploying mobile solutions that drive real-world business value, complement existing enterprise goals and engage consumers across an ever-changing mobile landscape.

Prior to this role, Mark served as Director of Channel Marketing/Mobile at INgage Networks, where he created a partner network responsible for driving millions of dollars in revenue in year one, and helped develop the company’s blended social and mobile strategy.

Prior to INgage Networks Emery worked as Senior Director of Agency relations at Air2Web, a mobile marketing software company helping brands, agencies and media companies leverage multiple wireless technologies for a unified mobile experience. Previously Mark directed marketing communications for Synchrologic, an advanced mobile synchronization company recently acquired by Nokia. At Synchrologic, Mark won several awards for his writing on numerous topics, including advanced data synchronization, mobile email and PIM, and wireless file distribution. In all, Mark has 12 years’ experience in digital marketing, 10 years concentrating specifically on mobile. He has a BBA from Baylor University.